Articles on PR for People

Marcos Sierra has a not-so-secret identity in his hometown of The Bronx. He is El Flanadero (in English, roughly, “The Flan Man”). Actually, El Flanadero is the name of Sierra’s company.

For the unfortunate unitiated, flan is a delicious delicacy, a free-standing custard served for dessert throughout the Spanish-speaking world. (The kind of flan we’re talking about here is the one also known as crème caramel, not the savory pies...

Giving Grandeur to The Bronx Rhynna M. Santos

Business in the Bronx: A Brief History  The Bronx has come a long way from the grim years of the 1970s and 1980s. Burned-out lots and urban blight have become bustling new developments in the South Bronx.

It’s only natural that the borough on the rise has led to a boom in entrepreneurism. In fact, The Bronx has survived the Great Recession better than New York’s other...

Black Friday is coming.  You’d have to have been living in a hole not to know that means the day after Thanksgiving, when most businesses are closed but all the stores are open for business.  It’s when the big holiday sales used to begin—now they begin on Thanksgiving itself; it seems we can’t take a single day just to be with each other and refrain from shopping. 

But Black Friday is when the crush comes, when, some years,...