Articles on PR for People

Barbi Leifert’s “Vibrations” in Saatchi Gallery

Barbi Leifert’s painting "Vibrations" has been approved and has begun appearing with other works on screen at the 2nd floor of the Saatchi Gallery London Museum of Contemporary Art for London

Her work will remain in the loop as long as the screen is up. This is an ongoing project and an end date has not been set. ...


Entrepreneurial Risk

If you’re an entrepreneur and focused on growing your company, one would presume that you’ve done an operational risk assessment.

     Such an assessment takes into account more than just expenses or revenue. It includes the set of business assumptions you have made, from your expected market placement among your competitors, to whether your expenses will exceed your revenue for some period of...


The True Measure of a Brand

Recently, a senior middle manager working for a Fortune 500 technology company called to learn if our PR firm could help reposition his professional brand. He had been with the same company for 20 years, but his most recent promotions had been lateral; he felt he would never be considered for the CEO slot. This company, similar to many others, does not promote a new CEO from within and instead recruits...


Wali Collins at Broadway Comedy Club

 

 

 

 


Roman Suarez: One Funny Latino

Roman Suarez’s story is the essential American tale. The child of South American immigrants, Roman grew up in a single-parent home in The Bronx. 

“There was no money for a babysitter,” he recalls. “So what raised me was television: ‘I Love Lucy,’ ‘M*A*S*H,’ Redd Foxx, all these hilarious comedy shows. After watching a hundred reruns of ‘Benny Hill’ or the ‘Saturday Night Live’ show that I would tape record, I would just do that...


The Divine Right of Kings

A “C-level” or “C-suite” position is nice work, if you can get it. It’s understandable why so many people want to be in the club. The salaries are astronomically high and the perks are amazing. But isn’t it just ridiculous that CEOs still get paid egregious sums of money, even when their performance is abysmal and they fail?

     Recently, Bank of America disclosed that it had $4 billion less in regulatory capital than it thought...


Managing Wealth with his Heart – Jonathan Gassman

Jonathan Gassman has taken his knowledge as a CPA and combined it with his experience as a certified financial planner CFP® to provide a heightened level of service to his clients. He is known among his colleagues as an exceptional financial strategist who provides consistent, long-term value to his clients.  


Apryl Cadabra: Spreading Joy, One Face at a Time

To borrow an old cliché, Apryl Cadarba has greasepaint in her blood. In a way, running a children’s entertainment agency she’s carrying on a family tradition. Her father was a clown magician, performing at small venues and parties around The Bronx.

“My father was a welder but whenever there were neighborhood parties he’d go as a magician and I was his assistant,” she says.

She was growing up in the 1960s, watching the...


Dhylles Davis:The Coaching Cupid

Even as a young girl, Dhylles Davis says she was always the “go-to” person in her neighborhood — a person in whom you could trust to share your thoughts and secrets.

Eventually, these rare qualities would help inform her decision to dedicate her life to helping others find purpose.

For the last 20 years, Davis has been assisting clients as a certified professional life coach. Through her Bronx-based business, Dhylles...


Polarized Pets…and Stressed-Out Kids

Inequality isn’t just bad for people.  It also affects our companion animals.   In the modern American economy, some workers have become money-rich and time-poor.  Others, who lost jobs or were downsized during the recent recession, became time richer but money poor.  And many Americans, forced to work multiple jobs to make ends meet are poor in both time and money.  In each case, pets are affected. 

In the first case,...