Articles on PR for People

Getting old in America is usually only explored in publications such as AARP or Spry Magazine, which focus on the aging population. So it was an unusual twist to see a celebrated legacy press – New York Times Sunday Magazine – focus on the seniors among us.

The Oct. 26, 2014, NYT Magazine shared a wealth of articles about seniors. Stories were told from a curious mixture of culture, politics and...

Ron Flavin is a self-made man. And a self-remade man.

A high school drop-out – one who now holds an MBA – he went into business at age 21, starting with a chain of retail stores. In his mid-30s he and his partner went into the sports apparel and poster business.

For the next few years things went well for Flavin. His company was selling their wares in Walgreens, Kroeger, Big 5 and the biggest dog of them all, Wal-Mart...

Before jumping into battle. What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.

Let your voice ring clear. What’s your message? Your...

As the saying goes, “One man’s trash is another man’s treasure.” Perfect examples are second-hand stores, recycling centers and pawn shops. These are places where people will benefit from the things that other people throw away.

     I believe that people do the same thing with words. They tend to talk too much where their words become insulting, confusing or just plain misleading. It’s like they throw words away. And they’re “...