Articles on PR for People

Owning a business is stressful!

Serena Wadhwa, Psy.D., LCPC, CADC, RYT holds a doctorate in clinical psychology.  Dr. Wadhwa is a Licensed Clinical Professional Counselor and a Certified Alcohol and Drug Counselor. She is also a Registered Yoga Teacher. She is the Director of TriQual Living Center (www.drserenawadhwa.com). Dr. Wadhwa works as an educator, coordinator, therapist, stress coach, consultant, creator, presenter, trainer, lecturer, radio talk show host, yoga instructor and author.

What is the difference between a winemaker and a cider maker? Answer: only the fruit they use. Both are licensed as winemakers, which gives them the right to ferment fruit. Jay Kenney and Karl Kister are passionate about cider. Jay emphasizes that plain apple juice or pressed apples should never be called cider, because cider  is fermented. He and Karl started Clear Fork Cider Company in Denver, Colorado in 2015.

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do.