Articles on PR for People

There is an old adage that when a writer writes fiction, everyone thinks it’s true and when a writer writes non-fiction, people think some things were made up. Readers tend to think that writers only write fiction about the things that have happened to them in real life. However, that is not entirely true. Mr. Pamuk’s book brilliantly explores the truth underlying the magic of storytelling.

In late 2017, the Federal Trade Commission (‘FTC’) updated its Guide which makes it very clear that, when making a paid endorsement on social media (such as Twitter, Facebook and Instagram), the endorser must openly disclose that they are being paid to make the endorsement. The FTC has commenced enforcement against both companies and influencers. The term influencer includes models. 

 Tracey-Lee Lusty, a full time attorney, part time health and fitness blogger from Cape Town, decided it was time to make a change and regain her health. Her journey began in August 2016 after reaching 115kgs, the heaviest she has ever been. She started an Instagram account to document her transformation journey and to remain accountable to herself. She quickly gained a following, thus the brand FITNESSGIRL was born. She realised that people were desperate for a genuine account of weight loss struggle. She uses her platform to inspire and empower others to make a positive change in their lives.