Articles on PR for People

Digital Strategy continues to enter more facets of our lives. As the holiday season is upon us, many of the lights and displays on peoples’ houses and storefronts are now controlled digitally.  An automated Santa sliding down a chimney in the mall, controlled by a server or PC, or even an app on a tablet or a phone, is the new reality. In the past these were unwieldy electronics, requiring an engineer or two on-site, and...

Green Computing is a term used to describe the use of environmentally sustainable computers and accessories which, during their usage and disposal, create minimal or zero harm to the environment. Also known as Green IT, this technology aims to both increase energy efficiency and to reduce the use of hazardous chemicals in hardware design.  A further result means that when these items are then disposed of or recycled, they will do no harm to...

Writers deal with editorial calendars, topics for articles, subjects for thought pieces. We try to plan ahead, storing paragraphs, sentences, resources, interviews; or an idea to follow up on or expand upon, thinking it might add that special something to make an article that much better.

With Destiny as the topic, numerous thoughts came to mind. We had a cat by that name, because it was destiny that she came into...

Digital Strategy creates a level playing field in high fashion.  This strategy is in marketing, protection against knock-offs, and maintaining brand integrity while reaching far more customers and end users.

Tech is the new fashion.  Or better put: technology is in vogue at design houses and the fashion world.  Technology and fashion are now merging into one and the same product and entity.  How so?  By fashion houses that have...