Articles on PR for People

Digital Strategy in health and medicine comes in many forms.  Pharmaceutical companies use digital strategies to increase sales and marketing.  Big data offer analyses in drug research and development, as well as data sharing and the ability to compare large-scale studies across various environments.  Medical devices using sophisticated software are now the norm in hospitals and medical centers and clinics. 

On the...

Drive, determination and gumption are three of the basic ingredients necessary for success. Ambition inhabits all three of those qualities. We live in a time of ubiquitous connectivity, with the availability of communications networks of all sorts (social, business, special interest). Ambition can be realized, applying digital strategy.

Two examples come to mind: looking for a job and looking for a communications tool.

On a recent stroll in NYC, I walked by an apartment house and could see into a stranger’s window, where I saw records (vinyl LPs) and books.  Since I recognized the books and the recording artists, it gave me a glimpse into this person’s life: age, tastes, and even probable religion.

There was a time when I could get a sense of someone (or a couple, a family or business)...

The question was this: what is your opinion about business books and what do you prefer to read for insights?  Crafting an answer was a challenge; it stimulated much thought, the sort of thought and insight one might anticipate receiving from a business book.

More often than not, it isn’t business books from which I derive insight. Life — and thus business — is about the human condition.  Insights and thought provoking content...