Articles on PR for People

When an item of software or hardware comes to fruition, is it destiny that subsequent offshoots or add-on products emerge? The telephone existed for quite some time, but at some point, along came the answering service. Then came the answering machine. Now there’s voice mail. Was that destiny? Or was that opportunity, being seized by adventurous and creative minds?

Where there is opportunity, there is art. Art is an expression of the day, of history, of common occurrence and of creative expression.  Computers and Digital capabilities enabled the emergence of Digital Art.

With this half century of progress in computing and connectivity also comes decades of legal changes. There are those who say, “You can do anything on the Internet!” That, of course, is not true. Online is not the Wild West. It may seem to be a jungle, but it is not lawless.

This month’s column is about use of digital tools in emergency situations and then digital strategy as a leadership tool. In this case as a response, taking advantage of the immediacy and ease of rapid deployment of digital devices, instinctively, by a generation described by some as, “born with a phone in their hands.” How these tools, digital devices and online resources enabled communications, coverage, and the creation of a nationwide movement -in a matter of days-- is a testament to the coming of age of Digital Reality.