Articles on PR for People

News Brief: Dave Bresler, the Ultimate Connector

November 8, 2012 marked the third time that Patricia Vaccarino of PR for People® collaborated with Dave Bresler, founder of NetworkNetwork!,  to create an outstanding networking event.  The aftermath of Hurricane Sandy or the early morning Nor’easter didn’t stop New Yorkers from turning out for this event.  The primary reason for the event’s success is Dave Bresler. He is described by everyone as a mensch who derives his greatest joy and...


How to get picked up by the media

Even though the media has become highly fragmented, there is no greater credibility for your business than getting authentic news coverage.  There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press.  Let’s take two heavyweight contenders—The New York Times and Tech Crunch. How do you get in?...


Is Text messaging funny? You decide!

Every so often, I have the wonderful opportunity to make introductions among my clients in a way that brings value to everyone.  Recently, my client Mobile Marketing company ProTexting.com was paired with another one of my clients America’s most loved Comedian, Wali Collins, to make a series of videos showing just how funny text messaging can be.  I also had met the director...