Articles on PR for People

The Advisor to Advisors: Michael Fliegelman

Patricia Vaccarino

January 01, 2013

Michael got into the business primarily because of his entrepreneurial nature, but he also recalls how his parents had worked hard their entire lives to have a substantial nest egg only to see much of their fortune eroded due to the expense of long-term care while living in an assisted living facility.

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Small Business

News Brief: Dave Bresler, the Ultimate Connector

Patricia Vaccarino

November 07, 2012

November 8, 2012 marked the third time that Patricia Vaccarino of PR for People® collaborated with Dave Bresler, founder of NetworkNetwork!, to create an outstanding networking event. The aftermath of Hurricane Sandy or the early morning Nor’easter didn’t stop New Yorkers from turning out for this event. The primary reason for the event’s success is Dave Bresler. He is described by everyone as a mensch who derives his greatest joy and...

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Media

How to get picked up by the media

Patricia Vaccarino

July 31, 2012

Even though the media has become highly fragmented, there is no greater credibility for your business than getting authentic news coverage. There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press. Let’s take two heavyweight contenders—The New York Times and Tech Crunch. How do you get in?...

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Entertainment

Is Text messaging funny? You decide!

Patricia Vaccarino

July 30, 2012

Every so often, I have the wonderful opportunity to make introductions among my clients in a way that brings value to everyone. Recently, my client Mobile Marketing company ProTexting.com was paired with another one of my clients America’s most loved Comedian, Wali Collins, to make a series of videos showing just how funny text messaging can be. I also had met the director...