Articles on PR for People

Key Traits of Entrepreneurs

Entrepreneurs have a different mindset from people who have jobs. Here are some key traits:

Stubborness. True Entrepreneurs don’t know how to give up.  This attribute is far greater than persistence. It means entrepreneurs have to actually learn how to give up.  They have to learn when to cut their losses and move on. And usually they can’t move on until they’ve indentified their next big idea or business concept...


Top Nails is Tops in Seattle

Rita, a regular customer of Top Nails Salon, said, “From LA to Seattle, I’ve been to scores of nail salons, but I have to confess I’ve never had my nails done this well.” 

Top Nails in Queen Anne may have a word-of-mouth reputation for doing the best nails in the city, but there is something to be said for how caringly the customers are treated by the technicians who work there. Le, Anh, Lan,...


Sister Who?

Pope Francis travels the world commingling with the common folk. His every smile and ceremonial laying of hands iscaptured in all forms of media. The Pope has stated in numerous press conferences that women could have a greater role in the church. But the Pope has also made it abundantly clear that...


Waiting for the Big One

Author’s note: In July 2015, I was in a media conference in New York City and when one of the participants learned I was from Seattle, he looked at me and said, You’re toast!  I didn’t know what he has talking about until he referred to the article in The New Yorker magazine, The Really Big One by Kathryn Schulz that convincingly asserts an earthquake will destroy a vast portion of the coastal Northwest. 

A good way to sell magazines is by inciting high voltage fear that scares readers to death. Even though I’m a seasoned P.R. professional, who understands how well scary spin increases magazine sales, I too can succumb to electrifying fear when the probability of disaster strikes close to home.

Full Disclosure: I do live in Seattle with my husband and we also own a home on the Oregon coast in Manzanita that is located in the heart of the subduction zone. The signs we see on the Pacific Coast Highway 101 clearly note when we are entering the Tsunami zone.  Since 2003 we’ve lived here and while there is plenty of grave geologic certainty that this part of the world is marked for a natural disaster, the exact timing of death and destruction also invites a spiritual exploration where all roads inevitably point to “Waiting for the Big One.”


The Awesome Plight of the Superrich

Having a great fortune can be a tremendous burden, a problem that must be managed. 


The Prince & Pollyanna:The Realities of Life

Jan Stark belongs economically to the upper limit of the middle class. Both of her parents were college professors who invested wisely and were able to retire comfortably.  Jan, no academic dummy, has advanced degrees from Ivy League schools.  Jan’s parents have passed away and left her enough money so she does not have to work.  Not having to work gives her a fairy tale perspective on life. She is exploring her interests: face readings,...


How to be a thought leader or look just like one

Want to be a thought leader?  No disrespect intended, but you actually have to think like a thought leader!  You can’t just go into Linked-In and nab someone’s summer reading list and make it your own.  You have to read vast volumes of books and articulate strong key concepts in your own words. To be a thought leader, you really have to do your own thinking!

Research your expertise. Be more than...


5 tips for doing PR Like a Viking

Before jumping into battle, what’s your strategy? 


Seattle Reigns as Most Bookish City

Seattle’s long season of dark, rainy days fosters a population that treasures books. A United States Census Bureau survey showed that Seattle had the highest percentage of college and university graduates of any major U.S. city. Seattle was listed as the most literate of the country's sixty-nine largest cities in 2005 and 2006, the second most literate in 2007 and the most literate in 2008 in studies conducted by Central Connecticut State...


Beauty Moves

What we do physically for exercise—as a habit—has a direct bearing on how well we move. If we spend our time doing little or nothing physically, we awkwardly lumber through doors and into desks, furniture, walls and other people. Not all of us are movers, but even the posturing of choosing not to be a mover is a subtle form of communication. By moving intentionally and habitually, we feel the heaviness in ourselves, so we are then free to unleash the Beauty in being human.