Articles on PR for People

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Homeless people might appear to be funny. Grooming is not high on their list of things to do. They wear bizarre combinations of tattered clothes.  Sometimes they shout into garbage cans at nothing at all.  Pushing grocery carts full of cans and rotten scraps of food -- they hoard to make themselves feel safe and like they have a home.  And while they look funny, smell funny and act funny, most of them are mentally ill, and that...


Making a Leg

While almost anyone can puff up his chest and call himself a writer, developing writing mastery takes as many hours of practice as it takes to become a ballerina. In ballet, it takes many years of training to be able to extend one’s leg in a perfect line that appears to stretch to infinity.  It’s called making a leg. Developing correct muscle formation in the feet and legs takes years of practice. No one ever thinks it will happen...


Underneath the Bikini

On January 11, 2016, a young woman, Courtney Campbell, died in the aftermath of a tragic explosion and fire.  She had been working as a barista in the “Saints and Sinners” coffee stand located in Everett, Washington.  At the date of this writing, no one knows what set off the explosion. There was mention of a propane tank, but the cause of the explosion is still under investigation. 

The story became fodder for a flurry of cold...


Elaine Smitha: A Woman for All Ages

“Don’t let ageism creep in and get the better of you,” says octogenarian Elaine Smitha. “Age is totally irrelevant. It’s what you’re doing with your life that counts.” For years, Elaine Smitha has been sharing her collective knowledge across communications platforms: radio, TV, books, regional news dailies and groundbreaking conferences. Elaine Smitha has refined her life experience and philosophy into a learning concept called...


Do Men Really Have Feelings?... And If So, Who Cares?!

In January, a man who was doing contract work for our firm had a family crisis. For two days he was unavailable while he was tending to his sick child. I never asked what was wrong with his child nor did I ask any of the details — the child’s age, gender or the nature of the illness. I didn’t care to know. I’m not big on sharing my feelings in business.

Call me insensitive, but I’m a woman who came of age during a time when women...


On Ambition

When I was a child ambition meant climbing steps as quickly as possible without nicking my shins on the way up. My mother was often sick so I ran her errands. I shopped at the grocery store and did her banking.  I was six years old.  When I entered the bank, the tellers fussed over me, smiling and giggling, because I was so small that I could hardly reach the window to make a deposit. Still, I reached higher and that meant standing on my...


I am an Acorn

There is an acorn theory that who we are destined to become is imprinted on our souls from the first moment of our lives. Destiny! Soul! Just the thought of baring my soul makes me feel vulnerable and alone.

If I’m drilling down too deeply...


Veterinarian Dr. Morris Samson | Advocate for Healing

For Veterinarian Dr. Morris Samson, the cycle of healing and sustainability is an integral part of his life.

Dr. Samson, who originally hails from Toronto, Canada, possesses a rare confluence of compassion, intellect and business acumen. He is a healer, but is also deeply pragmatic about running a successful Veterinary practice that can serve as role model to other Veterinary industry-related businesses. 

He...


Where Have All the Old Women Gone?

Getting old in America is usually only explored in publications such as AARP or Spry Magazine, which focus on the aging population. So it was an unusual twist to see a celebrated legacy press – New York Times Sunday Magazine – focus on the seniors among us.

The Oct. 26, 2014, NYT Magazine shared a wealth of articles about seniors. Stories were told from a curious mixture of culture, politics and...


5 tips for doing PR Like a Viking #LikeAViking

Before jumping into battle. What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.

Let your voice ring clear. What’s your message? Your...