Articles on PR for People

There is a wide range of skin care products available on the market.  The competition is fierce and each brand must find a way to differentiate itself from the others.  Many of these skin care lines will promote ingredients that have no clinical support and unknown percentages.  As a consumer, this can be very confusing and it is often difficult to evaluate products to find the right one and determine whether their “promised results” are...

Digital Strategy encompasses many things: planning, tactics, metadata.  We can speak of algorithms, of search, connectivity. But none of that addresses a critical truth: the internet is a visual medium — visual, as in graphics, pictures, charts, illustrations, artwork, infographics, animation. There’s even a bona fide digital era category, CGI — computer-generated imagery. 

Strategic digital actions are wisely taken when using...

Boston’s Newbury Street, dotted with art galleries, fine eateries and eclectic shops, provides the perfect setting for the region’s only educational institution devoted entirely to fashion, The School of Fashion Design. The windows draw spectators with themes that range from popular culture to classy throw-backs. Jay Calderin, fashion author, designer and instructor at the school, is a fashion icon himself as he’s the founder of Boston’s...

Days had passed since I felt myself at the precipice of shutting down and complete invisibility. Darkness replete with questions unanswered, nay questions obscured, and perceived resolutions painstakingly distant, left me dulled to the point of paralysis. Initially, an inner call to reach out to my community and return to the inner breath and fire of a lapsed yoga practice had me slowly rising from the abyss. Finally, I arrived at a place...