Patricia Vaccarino

Before jumping into battle. What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.

Let your voice ring clear. What’s your message? Your...

A major angel investor in high tech companies, who is a woman, told me she didn’t like to invest in ventures led by women  the vision of male entrepreneurs like Jeff Bezos, Larry Ellison or Steve Jobs. Some women build large businesses, she explained, but they’re usually based on girly products. Women don’t build companies that are based on disruptive technologies and have the power to change the world.  Even Amazon, a name associated with...