Patricia Vaccarino

Freedom Spent

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When I was in college, a professor suggested that I read Freedom Spent by the legal writer Richard Harris. Freedom Spent was a narrative of three case studies in which Americans lost their civil liberties during legal proceedings that adhered to the letter of the law, or abided by a strict constructionist (narrow) interpretation of the law that disregarded the gravitas and prevailing spirit of the U.S. Constitution.  I lent Freedom Spent to so many friends that eventually I lost track of it and fear it is no longer in my library. 

Today, I am more convinced than ever that America has the most amazing...

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Latest Posts in Patricia Vaccarino

Freedom Train

 

I’m looking for a ride to take me where I need to go. I’m looking for the freedom train. I know it’s there. I’ve seen it before. I’m going to find it again. I’m going to take that ride. I’m going to get where I need to go.

Deep down inside I know the truth about America and so do you. Democracy is fundamentally stewardship in action. Being a good steward means that we take care of things. Money, cars, houses, jobs,...


Freedom Train

I’m looking for a ride to take me where I need to go. I’m looking for the freedom train. I know it’s there. I’ve seen it before. I’m going to find it again. I’m going to take that ride. I’m going to get where I need to go.

Deep down inside I know the truth about America and so do you. Democracy is fundamentally stewardship in action. Being a good steward means that we take care of things. Money, cars, houses, jobs, careers, land...


The Five P’s of Publicity for Your Good Works

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

Positioning. You need to precisely identify what’s unique about your good works....

Election 2016 | The P.R. Strategy of Middle School Twerps

From a P.R. perspective, our three major Presidential hopefuls are like the twerps we’ve known in Middle School. Remember how bad everyone felt about their bodies when the birth of a new pimple could ruin your day? Here we are adults, all grown up, and agitated over who will be the next leader of our great country. Under the lens of P.R., let’s take a look at our twerps, their greatest strengths, their greatest flaws and ultimately decide...


Blackberry Pie

Every summer while I’m on the Oregon coast, I make blackberry pie.  The concept of pie is larger than a summer pie and means whole or wholeness that is divisible into shares. If you apply the concept of pie to the media, it is apparent that only a few people like Donald Trump and Kimye who get the whole pie.

It takes lots of dollars to catapult yourself to a height that commands whole media attention—from Twitter to the...