Articles on PR for People

Love Conquers Racism

Yonkers is a picturesque city on the Hudson River, but beneath the surface racism runs rampant and often explodes into the open.


The Business that PR Built

Although today’s tight economy makes it harder to outsource PR, entrepreneurs of all sizes and stripes will still need to launch their own outreach.  People who are not experienced in marketing spend too much time on one facet of PR. They think they only have to do one thing well to break through the clutter. It is a colossal blunder to focus on one area and neglect the other things that you need to do. 


Thrival: Look Up and Away We Go!

Every so often a new company comes along and the only way we can respond is by saying: Wow! Thrival is about to change the way you see the world! Are you prepared?


In the Persian Tradition All that Glitters is Truly Gold

As Owner and Creative Director of Shirin Chic Design, Shirin Barekatein is the only designer in the Northwest area who brings gilded beauty to the table, where her every design is steeped in the opulence of the Persian tradition.


AbsMap: Putting Good Contractors On Your Map

Who are you going to call when the garbage disposal backs-up on Thanksgiving or the electricity goes off over the weekend? Needing affordable help quickly is something we all experience. An emergency call to a plumber or an electrician could cost you that chunk of the money you have been budgeting to go away on vacation. Contractors might be everywhere, and yet…Are they dependable? Are they affordable? Can they get to your home quickly? Miami-based Abylay Ospan has come up with a solution. His new company, AbsMap features a mobile app that allows end users and contractors to connect with one another in real time. 


Garland County Library

On my trip across America, one of my favorite stops was in Hot Springs, Arkansas. Coming fresh from the streets of New York City, I think I used to say R-Can-Zas, like Kansas with an R in front. Rocks and boulders lay strewn all over the sides of the road. Every so often a huge gaping canyon had been dug into the earth to excavate limestone, sandstone, granite or marble. There was a lot of rock quarrying going on. Some canyons were full of fresh, clear water, looked like small lakes, and were tempting enough to invite summer frolicking under the hot sun. The air is so dry that it will rob the moisture from your skin. Arkansas may be rock country, but it’s not barren of books.


The Naive and the Sentimental Novelist - A Review

There is an old adage that when a writer writes fiction, everyone thinks it’s true and when a writer writes non-fiction, people think some things were made up. Readers tend to think that writers only write fiction about the things that have happened to them in real life. However, that is not entirely true. Mr. Pamuk’s book brilliantly explores the truth underlying the magic of storytelling.


Beauty Surrounds Us

Our story about Monir Zandghoreishi and Maurice Leary is a fine example of what America stands for. Maurice is built like a linebacker and Monir has the regal bearing of a Persian Princess. Monir fled Iran during a time of grave political upheaval and unrest.  Maurice comes from a hardscrabble past in New Rochelle, New York. They both share something in common: a heart of gold and a commitment to help young people.


A Brief Glimpse in Time – New York City Library on 5th Avenue and 42nd Street

The key to understanding people and the world around us begins with education. One way to learn about the world is by developing a love of books. Each month, we profile a library. Large, small, urban, rural, post-modern, quaint or neo-classic; do you have a library that you love? Tell us about it. This month, Patricia Vaccarino writes about the granddaddy of all libraries on 42nd Street and 5th Avenue in New York City.


On Growing Old: A Homily

In light of the recent high profile suicides committed by Kate Spade and Anthony Bourdain, Patricia Vaccarino writes a homily On Growing Old.