Articles on PR for People

Looking for a job in the Digital Era is as much about preparation and attitude as it is background and ability.

Create a cover letter template.  This is an email template you reuse, modifying it each time. Your cover letter should be short, sweet and to the point.  And it also should be personalized with the recipient’s name, their company name and address, etc.  Sending out a non-personalized cover letter makes...

Listening to national reports about the job market, it’s easy to think the news is all bad. But there are some bright spots, most notably in the technology sector, where there is actually a shortage of skilled workers.  Demand for positions like software developers, computer programmers and database administrators is expected to grow almost 14 percent in Washington state over the next five years, outpacing the national demand by several...

Madina Vadache is all about blending art and fashion to create garments of great dramatic proportioning, structural beauty and provocative allure.   An exquisite attention to detail is the signature of every Madina Vadache piece, whether it is a custom designed wedding gown, a simple blouse or a hand painted silk T-shirt.  Vadache says she finds inspiration in all things beautiful but she does more than blend art and fashion, she is an...

Fashion is visual, emotional, as well as tactile.  Add internal and external perception factors, and fashion is a world unto itself.  Fashion has embraced digital, to great benefit.  What is the brand story, what content is best to distribute – and how so?  The emotional factors are huge: visual combined with brand reputation.  Other aspects come into play: product quality, material, location of manufacture, and the look itself.  Creativity...