Articles on PR for People

In the early days of personal computers one of the selling points was the idea of keeping recipes on file, stored on the PC or a floppy disc. Ordered, retrievable, easily cross-referenced by ingredients, making it easy to make a shopping list and to follow the directions.  No more tattered papers, no more lost recipes folded or stored in a book somewhere.

People forget and focus on the minutiae instead of on the bigger picture. We have to look at the bigger picture—our species and the human race. People know deep down inside that they have to keep humans alive. People are always going to step up, saying we need to stay alive.

What can be more challenging than standing on stage and coming up with the right joke at the right time? Comedians are the ultimate communicators. They know more about what makes us tick than most psychologists. No one knows more about opinions that fuel misunderstandings more than Comedian Wali Collins. As America’s Most Lovable Comedian, he knows the ins and outs of what makes great comedy as much as he knows what mistakes people make when they’re trying to tell the truth.