Small Business

Owning a successful business is the dream that brings more than one million people to the United States every year.* Blanca Mata, a Columbian-born American, is one such entrepreneur. She owns the bustling Arepas and More Café in Orlando, Florida. Her restaurant specializes in arepas, filled flatbread sandwiches prominent in Venezuelan cuisine.

With the sound of clinking dishes and cheerful conversation in the background and her...

Fashion is visual, emotional, as well as tactile.  Add internal and external perception factors, and fashion is a world unto itself.  Fashion has embraced digital, to great benefit.  What is the brand story, what content is best to distribute – and how so?  The emotional factors are huge: visual combined with brand reputation.  Other aspects come into play: product quality, material, location of manufacture, and the look itself.  Creativity...