In the Belly of the Whale


Why bother to hire a P.R firm when you can do it yourself? Would you extract your own teeth, perform surgery on your own brain, or represent yourself pro se in a court of law?  Okay, maybe you think P.R. is something easy that anyone can do, but it’s not true. In the age of trolls, flamers and bullies, you will end up being swallowed by a big flopping fish. Floundering? It’s warm down there in the belly of the whale. Dark too.  You think you’re going somewhere but you’re not. Why stay there and drown when you could be swimming upstream?

read more..

Latest Posts in Business

Lynn Berger: Finding the Right Fit for Life and Work

 For more than two decades, Lynn Berger has been helping people find their workplace bliss.

“When I first joined the workforce I was studying business and finance and then I realized I was more interested in what was going on with the people and organization,” she says. So, in graduate school she majored in Organizational Psychology and went to work in Human Resources and Consulting, utilizing the understanding of organizational...

Millennials Mapping the Way for a New American Workforce

Roughly defined as a group of individuals between the ages of 18 and 34, the “Millennial” generation is now projected to surpass Baby Boomers as the largest living generation in the nation, according to the U.S. Census Bureau’s 2014 national population projections.

Disillusioned by dwindling long-term employment options and dismal...

Is Your Organization Grant-Ready?

There are more than 1.5 million nonprofit organizations and more than 350,000 registered congregations in the United States, many of which exist for the purpose of helping those in need. Most of these organizations rely on donors to provide the funding they need to fulfill their missions. Many also look to state, federal or private grants for financial support. Unfortunately, most people are misinformed when it comes to the availability of...

Zenith Capital Introduces New Senior Living Community in Covington, Washington

New community features 98 residential units, providing assisted living and memory care services. 

IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...