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Dean Landsman on Digital Strategy

Digital Strategy encompasses many things: planning, tactics, metadata.  We can speak of algorithms, of search, connectivity. But none of that addresses a critical truth: the internet is a visual medium — visual, as in graphics, pictures, charts, illustrations, artwork, infographics, animation. There’s even a bona fide digital era category, CGI — computer-generated imagery. 

Strategic digital actions are wisely taken when using...