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5 tips for doing PR Like a Viking #LikeAViking

Before jumping into battle. What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.

Let your voice ring clear. What’s your message? Your...