#NeverAgain

This month’s column is about use of digital tools in emergency situations and then digital strategy as a leadership tool. In this case as a response, taking advantage of the immediacy and ease of rapid deployment of digital devices, instinctively, by a generation described by some as, “born with a phone in their hands.” How these tools, digital devices and online resources enabled communications, coverage, and the creation of a nationwide movement -in a matter of days-- is a testament to the coming of age of Digital Reality.