Naming

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Beauty & the Law

Sooner or later (and sooner is almost always better), every growing apparel line or beauty company decides to step up their business by expanding their current brand and creating a whole new line of products.  Here are some things to consider: 

The Entity.  If you haven’t already formed an LLC or a corporation to own intellectual property and to conduct business, then now would be a good time. It is a good idea to conduct any...