Gucci

Fashion is visual, emotional, as well as tactile.  Add internal and external perception factors, and fashion is a world unto itself.  Fashion has embraced digital, to great benefit.  What is the brand story, what content is best to distribute – and how so?  The emotional factors are huge: visual combined with brand reputation.  Other aspects come into play: product quality, material, location of manufacture, and the look itself.  Creativity...