good works

Latest Posts in good works

Good Works and Feeling Good

When I was asked to write about “Good Works”, this term was unfamiliar to me. In doing a Google search, I discovered this related to “doing something good for others” within the Christian faith.Interestingly, it’s a concept that applies to faiths and cultures all over the world.What motivates us to do something good for others?

 I want to share something that happened to me recently that may illustrate a couple reasons that...


The Five P’s of Publicity for Your Good Works

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

Positioning. You need to precisely identify what’s unique about your good works....

Digital Strategy + Good Works

Digital strategy enables those who do good to do well. By maintaining and nurturing a digital presence, one can increase awareness, image and urgency. Whether an organization is large or small, fully budgeted or on a shoestring, the basic tools are available with equal access. Charities can take advantage of online tools to serve their goals.

                  Messaging is critical. Be it a tag sale or a global effort, online...