Tracey-Lee Lusty, a full time attorney, part time health and fitness blogger from Cape Town, decided it was time to make a change and regain her health. Her journey began in August 2016 after reaching 115kgs, the heaviest she has ever been. She started an Instagram account to document her transformation journey and to remain accountable to herself. She quickly gained a following, thus the brand FITNESSGIRL was born. She realised that people were desperate for a genuine account of weight loss struggle. She uses her platform to inspire and empower others to make a positive change in their lives.