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“Tell me about yourself!” How many times have you heard this in a job interview? How you respond can make all the difference in the outcome. How do you stand out from the pack in a clear, concise and memorable way? Every business professional, whether you are in the job market or not, needs a personal brand statement that quickly outlines your value in the workplace. Think of it as your personal elevator speech.

 Preparation is...

Looking for a job in the Digital Era is as much about preparation and attitude as it is background and ability.

Create a cover letter template.  This is an email template you reuse, modifying it each time. Your cover letter should be short, sweet and to the point.  And it also should be personalized with the recipient’s name, their company name and address, etc.  Sending out a non-personalized cover letter makes...