Articles on PR for People

Trashing McMinnville

We’ve come a long way in the 35 years since a small, local garbage dump called the Riverbend Landfill was allowed to be built near the banks of the South Yamhill River near McMinnville, Ore. Even then people understood that a pit filled with rotting garbage was going to leak out into the ground and water, especially in this semirural area between Portland and Salem, where it rains a reliable seven or eight months a year.

“The...


10 Commandments of Intrapreneurship

1. Come to work each day ready to be fired

2.Circumvent any orders aimed at stopping your dream

3. Do any job needed to make your project work, regardless of your job description.

4. Find people to help you.

5. Follow your intuition about the people you choose and work only with the best.

6. Work underground as long as you can --publicity triggers the corporate immune system

...


Intrepreneur Inside the Box

When you’re saddled with the name of a national forest, you have to do something pretty big to stand out. For Gifford Pinchot III that took the form of creating a brand new word – along with an approach to innovating in corporate America that defines it: “intrapreneurship.”

The American Heritage Dictionary defines an intrapreneur as "A person within a large corporation who takes direct responsibility for turning an idea...


Using Manure to Tame the Energy Hog

Pigs are a big deal. Four in 10 pounds of meat eaten worldwide is pork and, in the United States alone, there are as many as 75 million or more pigs being grown for food. Since each pig can produce half to three-quarters of a ton of manure on its way to market, their wastes are a big deal, too.

Collected in open-air pits as they used to be on the 10 Murphy Brown hog farms in southwest Utah, the waste can be a smelly threat to...


Has Ferguson Sparked a New Civil Rights Movement?

In early December, the website Gawker posted stories and pictures of 77 unarmed people of color killed by police in America since 1999, based on a list compiled by the NAACP Legal Defense Fund. Counting back from the end of the year, Michael Brown of Ferguson, Mo., was Number 6.

Thanks to the widely accepted Department of Justice...


Tied Up! Blame it on Beau Brummel

If a high, tight collar and a necktie feel like a self-knotted noose, curse the ghost of Beau Brummel, the influential English fashion maven of the Regency Period (just after the American War of Independence, if you’re not sure).

On the other hand, thank Beau Brummel for having consigned knee-pants with high stockings, and brocaded jackets with plumed hats to the movie studios’ wardrobe departments.

Beau Brummel...


How to Persevere When Making a Career Change

The career change process takes time.  Fulfillment and the achievement of your goals doesn't happen overnight. Changing a career is a wonderful thing, if done correctly.  It affects every part of your life.  It involves having trust and taking steps. Get in motion.  Action leads to action.  Build momentum.  Steadiness of effort is the key. Set realistic goals related to your values, and since most things take...


A Self-Remade Man

Ron Flavin is a self-made man. And a self-remade man.

A high school drop-out – one who now holds an MBA – he went into business at age 21, starting with a chain of retail stores. In his mid-30s he and his partner went into the sports apparel and poster business.

For the next few years things went well for Flavin. His company was selling their wares in Walgreens, Kroeger, Big 5 and the biggest dog of them all, Wal-Mart...


NadezhdaPopova: Rising To Her Times

Nadezhda Popova was a true heroine of the Soviet Union – a real-life Luke Skywalker who flew biplanes with canvas wings over enemy territory to drop bombs on the advancing German Army.

She was from Donetsk – that embattled part of eastern Ukraine that is mostly Russian-speaking today and was firmly a part of Stalin’s empire. In Russian, her name was “Nadia.” And, by all accounts, she was all woman.

The women of the...