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Endorsements in Social Media

In late 2017, the Federal Trade Commission (‘FTC’) updated its Guide which makes it very clear that, when making a paid endorsement on social media (such as Twitter, Facebook and Instagram), the endorser must openly disclose that they are being paid to make the endorsement. The FTC has commenced enforcement against both companies and influencers. The term influencer includes models. 


Digital Strategy for Happiness

We live in a time when information abounds, a moment away courtesy of the ability to open a phone or tablet and look something up at a moment’s notice. With voice commands you can even do this while driving. You can also ask Amazon Echo or Alexa or Google Home to look something up while you go about your business at home. But is that what makes for happiness and joy, or is it just satisfaction?  And when a generation is accustomed to these tools, will it become purely expectation, and thus, nothing special at all?


A Digital Strategist’s Take on Ambition

Drive, determination and gumption are three of the basic ingredients necessary for success. Ambition inhabits all three of those qualities. We live in a time of ubiquitous connectivity, with the availability of communications networks of all sorts (social, business, special interest). Ambition can be realized, applying digital strategy.

Two examples come to mind: looking for a job and looking for a communications tool.

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