People

Latest Posts in People

The Five P’s of Publicity for Your Good Works

If you want get the word out about your good works, there are a number of tactics you can implement that are time-efficient and won’t break the bank. To run an effective PR campaign, you need to create a strategy that encompasses the five P’s: Positioning, Platform, People, Promotion and Perseverance.

Positioning. You need to precisely identify what’s unique about your good works....

Are Your Neurons Making You a Bigot?

Are Your Neurons Making You a Bigot?   

Maybe… but not so fast

Everyone’s a little bit racist. No less than the head of the FBI said so recently, quoting a song from the Broadway musical, “Avenue Q.”

We all have two forms of prejudice to deal with: implicit and explicit, conscious and unconscious. When the racist says people of color are inferior and dangerous, that’s explicit bias...