Articles on PR for People

Pathfinders in Problem-Solving

From Medford, New Jersey

By Cindy Weinstein

 A self-proclaimed “non-tech-y” sort, it always comes as a surprise when friends attribute computer savvy to my rudimentary social media skills. Software, hardware, analytical and business acumen all remain foreign to me. Yet, keen observation and an intuitive awareness of people’s behaviors have led me to believe human interactions within...


Working Beyond Retirement

Retirement is a relatively new concept.  In olden days (pre WWII), people worked until they could no longer do their jobs.  Even the concept of retirement has fostered an epidemic foisted on us by (well meaning?) people to either provide for citizens in decline or to make room for the next generation.  And, it can mean a number of things.  People retire and then find that they need more to keep them busy and involved than golf and bagels...


New Choreography by Julie Tobiason

Julie Tobiason choreographed a new contemporary ballet piece for the Seattle International Dance Festival. Set to music by Philip Glass and danced by local artists Alice Cao and Joshua Crouch, Tobiason’s piece combines dance technique from both classical ballet and contemporary dance.

Julie Tobiason has been a guest teacher, dancer, choreographer, and dance educator at...


From Boston: Giselle Piantedosi

Giselle Piantedosi, Director of Human Resources, Union of Concerned Scientists, www.ucsusa.org

 Working for a nonprofit is as competitive as seeking a position in any sector!

Cambridge, Massachusetts is home to many global organizations striving to improve society. One exceptional nonprofit is...


The Power of a Mediator’s Smile

By John R. Wilson

When creating the appropriate setting for a successful mediation, everything from the comfort of the room to developing a rapport with the parties falls within the realm of the mediator’s responsibility. One aspect that can easily be taken for granted is the formation of the appropriate mood and atmosphere in each party’s room, not only at the beginning of the mediation, but throughout the...


Election 2016 | The P.R. Strategy of Middle School Twerps

From a P.R. perspective, our three major Presidential hopefuls are like the twerps we’ve known in Middle School. Remember how bad everyone felt about their bodies when the birth of a new pimple could ruin your day? Here we are adults, all grown up, and agitated over who will be the next leader of our great country. Under the lens of P.R., let’s take a look at our twerps, their greatest strengths, their greatest flaws and ultimately decide...


Changing The Rules Of Work

Though it was far from front-page news, the Obama administration’s Labor Department action this month on overtime pay may be one of the most significant of his entire presidency. 

Prior to the new rules change, employees earning more than $23,500 a year (a salary close to the poverty level) could be re-classified as managers, allowing their employers to avoid paying them the time-and-a-half overtime premium, or even paying them...


IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...


Loss and Grief in the Workplace

Depending on your work environment, loss and your experience of grief may not be something you can easily discuss. In a recent book I wrote on this concept, it’s important for managers, supervisors, and colleagues to be aware how the experience of loss and the response of grief may affect employee behavior.  Oftentimes, it’s easy to blame erratic or inconsistent behaviors on character imperfections or principles. Yet, when we as humans lose...


George Lois and Muhammad Ali | On Race and Courage

George Lois recently walked me through the process that led to his idea of putting Muhammad Ali in the pose of a martyr on the cover of Esquire Magazine.

Muhammad Ali on the Cover of Esquire Magazine in 1968 sparked a heated controversy. The Esquire cover depicted the famous boxer being pierced by six arrows. How Muhammad Ali came to grace the cover was a deliberate stroke of genius created by legendary ad man...