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All of us have had hard times at some point in our lives.Times we wished for somewhere to turn.And been glad when someone was there to lend a helping hand.When it comes to making our communities a better place, there are many groups and organizations that strive to improve the lives of the less fortunate. Many of these community organizations are good at providing a "Helping Hand," creative branding, not so much....

It hardly needs to be said that the world has changed dramatically in the last decade or so.The proliferation of social media has done more to transform communication and branding than anything since…well, maybe since moveable type.

And it’s not going away or slowing down.If anything, the world is getting ever smaller and noisier.So how do you project and protect a brand in the digital age? The short answer is there are steps you can take, but they will only get you so far.