History of PR for People®--In 2003, Patricia Vaccarino founded Xanthus Communications LLC, a Seattle-based, PR firm that offers a full range of PR services with a core expertise in media relations.
- In 2007, Patricia Vaccarino created a spin-off entity PR for People® as a website that gave individuals a static LinkedIn type of profile and a low-cost media switchboard service that gets subscribers’ media opportunities.
- In December 2010, PR for People launched a second website that gave individuals the ability to subscribe to get a platform to build their own online press kit, hosted on the PR for People website
- In August 2012, PR for People launched a digital magazine The Connector that features news stories about the subscribers of PR for People and is transmitted to a proprietary list of over 25,000, half of whom are journalists.
- In October, 2015, PR for People launched a news portal that combines its offering of low-cost PR tools and services with high quality news coverage.