Business Strategy

Latest Posts in Business Strategy

Book Review: The Design of Business

If the goal of an entrepreneur is to create a business that grows and becomes a successful long-term business, then The Design of Business by Roger Martin is an essential read. 


Five Things to Do Before Launch

Five Things to Do Before Launching a New Innovation or a New Product....


Startup Success: Why You Need SMART Objectives

Startup success means getting your new business to where you want be in terms of factors such as product, market share, profitability, team and others. But as a founder, how will you know that you’ve arrived if you haven’t defined the metrics that equate to “startup success” for you. Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” Using SMART objectives can help your startup achieve startup success by defining a clear plan with measurable metrics to mark progress along the way.


Startup Success: Why You Need SMART Objectives

Startup success means getting your new business to where you want be in terms of factors such as product, market share, profitability, team and others. But as a founder, how will you know that you’ve arrived if you haven’t defined the metrics that equate to “startup success” for you.