Randy Friedberg

Latest Posts in Randy Friedberg

Randy Friedberg: Entertained by the Law

Confucius (the real one) said, “Find a job you love and never work another day in your life.” Randy Friedberg has managed to follow that sage advice

“I know very few lawyers that actually enjoy being lawyers,” Friedberg said, “and I’m one of them.” A partner in the firm of White and Williams in New York City, Friedberg has over 30 years’ experience in counseling clients in intellectual property issues, particularly trademark and...

Beauty & the Law

Sooner or later (and sooner is almost always better), every growing apparel line or beauty company decides to step up their business by expanding their current brand and creating a whole new line of products.  Here are some things to consider: 

The Entity.  If you haven’t already formed an LLC or a corporation to own intellectual property and to conduct business, then now would be a good time. It is a good idea to conduct any...

Protecting Your Brand in the Brave New World

It hardly needs to be said that the world has changed dramatically in the last decade or so.The proliferation of social media has done more to transform communication and branding than anything since…well, maybe since moveable type.

And it’s not going away or slowing down.If anything, the world is getting ever smaller and noisier.So how do you project and protect a brand in the digital age? The short answer is there are steps you can take, but they will only get you so far.


Works for Hire?

Did you know that even if you hire an independent contractor to undertake a project, provide that independent contractor the idea for the project, direct that person’s work on the project, pay that contractor for the project, and even cause the hired person to sign a piece of paper which states that the work is created for hire for your benefit, it does not mean that you necessarily own the contractor’s...