In Making Your Mark – Through the Dark, an important question is posed. If P.R., marketing and branding experts have been humbled by the vagaries, snafus and traps of the Dark Web, then why do you think it works for you?
Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.