Marketing

Latest Posts in Marketing

Making Your Mark

In Making Your Mark – Through the Dark, an important question is posed. If P.R., marketing and branding experts have been humbled by the vagaries, snafus and traps of the Dark Web, then why do you think it works for you?


IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...


What You Should Know About Hiring a PR Firm

9 Things Every Business Should Know About Hiring a PR Firm (But Were Afraid to Ask)