Articles on PR for People

German economist E.F. Schumacher’s Small is Beautiful is more relevant today than when he wrote this gem of a book in the early 1970s. There is, without a doubt, a universal idolatry of gigantism (bigness). How big is big enough, one wonders. And ironically, once great size is achieved among nations, companies or portfolios, there is the ever pressing need to create smallness within the bigness, so the girth can be efficiently managed. 

Several times a month, I travel by car through Southwest Washington. The stretch between Raymond (population 3,081) and South Bend (population 1,746) is rife with State Patrol and local police who vigilantly monitor the many speed traps. It’s slow going on Hyw 101. Trump rallies, populated by signs, not people, sprout like weeds between the wetlands and the food trucks. Some signs read: Joe & Ho Gotta Go.

Courage is a forgotten virtue. Too often courage is shoved aside and replaced with bluster, anger, and abuse. Just ask the actor Robert De Niro. Outside the courthouse during Donald Trump’s criminal trial, De Niro expressed his fears about what another Trump presidency would bring to America.

Cincinnati homicide detective Will Borders is a wounded hero living out every day as though it might be his last. He leaves no stone unturned in his pursuit of a bald-headed villain who has a penchant for sharp knives that are used to slice women from the inside out. The author paints us a craggy picture of Will Borders—as a man in recovery from a spinal tumor that has left him partially crippled. His shuffling gait and reliance on a cane is a sharp reminder that the deadly tumor would have killed a less resilient man. Sacked from being a detective and relegated to a desk job as the P.R. spokesperson for the police force, Borders is intent on nabbing the bald-headed villain.