HOSPITALITY

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GIRVIN began collaborating with Dannon through a BrandQuest® workshop to explore the idea and potential framework for Dannon's first, retail store located in New York City, The Yogurt Culture Company (YCC). From this session, GIRVIN developed the strategy, name, identity, personality, marketing plan and desired messaging to be used in the visual telling of the brand. Brand elements were developed and built for this new retail space with the ability to extend into all store applications once the strategy