Politics
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Election 2016 | The P.R. Strategy of Middle School Twerps

Patricia Vaccarino's picture
Patricia Vaccarino
June 16, 2016

From a P.R. perspective, our three major Presidential hopefuls are like the twerps we’ve known in Middle School. Remember how bad everyone felt about their bodies when the birth of a new pimple could ruin your day? Here we are adults, all grown up, and agitated over who will be the next leader of our great country. Under the lens of P.R., let’s take a look at our twerps, their greatest strengths, their greatest flaws and ultimately decide...

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Politics
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Changing The Rules Of Work

John de Graaf's picture
John de Graaf
June 15, 2016

Though it was far from front-page news, the Obama administration’s Labor Department action this month on overtime pay may be one of the most significant of his entire presidency. 

Prior to the new rules change, employees earning more than $23,500 a year (a salary close to the poverty level) could be re-classified as managers, allowing their employers to avoid paying them the time-and-a-half overtime premium, or even paying them...

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Business
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IBM Kenexa Recruitment Department In Lincoln, Nebraska, Houses Employment Branding Machine for International Brands

Kindra Foster 's picture
Kindra Foster
June 13, 2016

Mary Kate Gulick is creative director of employment branding within the recruitment division of IBM Kenexa in Lincoln, Nebraska. She loves what she does, because she gets to help match people with jobs where they will thrive. The company, in turn, saves money and time by hiring people who are a good fit and therefore more likely to stay and accomplish great things. That’s what employment branding is all about.

“Hiring the wrong...

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Health
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Loss and Grief in the Workplace

Serena Wadhwa's picture
Serena Wadhwa
June 13, 2016

Depending on your work environment, loss and your experience of grief may not be something you can easily discuss. In a recent book I wrote on this concept, it’s important for managers, supervisors, and colleagues to be aware how the experience of loss and the response of grief may affect employee behavior.  Oftentimes, it’s easy to blame erratic or inconsistent behaviors on character imperfections or principles. Yet, when we as humans lose...

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Sports
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George Lois and Muhammad Ali | On Race and Courage

Patricia Vaccarino's picture
Patricia Vaccarino
June 10, 2016

George Lois recently walked me through the process that led to his idea of putting Muhammad Ali in the pose of a martyr on the cover of Esquire Magazine.

Muhammad Ali on the Cover of Esquire Magazine in 1968 sparked a heated controversy. The Esquire cover depicted the famous boxer being pierced by six arrows. How Muhammad Ali came to grace the cover was a deliberate stroke of genius created by legendary ad man...

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Entertainment
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Wali Collins at Broadway Comedy Club - June 20th

PR for People Team
June 09, 2016

Wali Collins is one of the top headliners at the Broadway Comedy Club on June 20th. The top headliners include: Ryan Hamilton, Erin Jackson, Wali Collins. The show starts at 9. More info from Broadway Comedy Club.

 
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Entertainment
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Wali Collins on That One Thing

Wali Collins's picture
Wali Collins
June 09, 2016

What is that one thing that you can do for hours? The thing you feel you were born to do.  What is that particular something that when you are doing it, it brings you peace and calmness? My question to you is why are you not doing it all the time?  Is it because you have other responsibilities or a job?

Believe it or not, you can make a career out of whatever your passion is.

Think about it. If we all did our passion...

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Books
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From Denver: The not-so-elusive Poet Devan Kingsford

Patricia Vaccarino's picture
Patricia Vaccarino
June 09, 2016

Although Devan Kingsford fancies himself as an elusive poet, he keeps a high profile on the streets of downtown Denver. He stakes out a spot in front of the Tattered Cover Book Store on 16th Street, where he sits at a desk, with an old typewriter, and his dog, and writes poems on demand.  In fact, the name of his business is Poetry on Demand. He doesn’t charge per poem, but gladly accepts donations. 

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